Need a Reliable FMCG company

 FMCGs have a short shelf life because of high consumer demand (e.g., soft drinks and confections) or because they are perishable (e.g., meat, dairy products, and baked goods). These goods are purchased frequently,  consumed rapidly, at low price, and  sold in large quantities. They also have a high turnover when they're on the shelf at the store.


The FMCG goods fall under the nondurable class under different types of consumer goods and hold a large segment in the same. The other category that comes under consumer goods is durable goods. Durable goods are goods having a shelf life of three or more years whereas the other category named nondurable and is called so because they are consumed immediately and have a short shelf life. Approximately everyone in the world today uses FMCG goods in their everyday lives.


FMCGs are divided into several different categories, including:


  • Processed foods: Cheese products, cereals, and boxed pasta
  • Prepared meals: Ready-to-eat meals
  • Beverages: Bottled water, energy drinks, and juices
  • Baked goods: Cookies, croissants, and bagels
  • Fresh foods, frozen foods, and dry goods: Fruits, vegetables, frozen peas and carrots, and raisins and nuts
  • Medicines: Aspirin, pain relievers, and other medication that are purchased without a prescription
  • Cleaning products: Baking soda, oven cleaner, and window and glass cleaner
  • Cosmetics and toiletries: Hair care products, concealers, toothpaste, and soap
  • Office supplies: Pens, pencils, and markers


Companies in the FMCG sector regularly deal with sector-specific challenges, particularly in logistics management. Tight deadlines, ever-increasing stock levels, distance to suppliers, traceability, and security are just a few.

We are one of the leading FMCG companies in Saudi Arabia


We, Sharq al madeena a subsidiary of the FMCG trade giant Al ANUD ARABIA TRADING COMPANY. We, similar to our parent company deal with FMCG products.


Our outlets are distinctive in the entire kingdom of Saudi as they deal with wholesale and retail services at the same time. This creates a unique and accommodating service and buying experience for our customers since they can always find something that they like.


The quality of our products is unmatched by any other outlets in the kingdom. We focus our services on ensuring that customers get the best experience in retail with minimum prices and good service.

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